How Do YOU Define Success?
Business owners naturally define success differently. It could be growing their business, reaching their idea of net worth and financial security, or finding their ideal work/life balance. However, YOU might choose to define success, we’d like to help you find it. That’s why search marketing PROS’ adage is “Your Success is Our Business”.
It’s important to know no matter what your business, you can increase your chance for business success by:
• developing a realistic list of goals,
• with measurable objectives, and
• keeping your customers top-in-mind.
Start with Your Marketing Strategy
Marketing (as defined by the American Marketing Association) is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Many different activities and processes are involved in crafting together your businesses’ unique marketing strategy. No matter what type of business you have, you’ll want to develop a marketing strategy that considers available resources and capabilities.
Nearly every business today naturally considers online marketing an important component of their larger marketing strategy.
List Your Business Goals
Developing a realistic list of goals for your business and how to achieve them first. For example, one firm’s online marketing goals might include:
1. Goal: Increase our sales by 20%.
Objectives: Employ search engine optimization to be found, offer well-organized content, have a user and mobile-friendly site, use effective calls to action, increase your visitor’s conversion rate.
2. Goal: Be an authoritative voice in our industry. Double our online content, visitors and social media posts this year.
Objectives: Provide quality content on the website, regularly add new interesting information, establishing trust with visitors, build an online presence by being found on other websites and across social media.
3. Goal: Improve relationships with existing clients and potential clients. Triple our touchpoints with existing and potential clients this quarter.
Objectives: Use E-mail marketing, provide better support, and offer content that gives visitors to interact with us regularly.
4. Goal: Build your brand. Better define our brand and then share it across all our collateral.
Objectives: Review our social media program, online promotions, and reputation management to see it all supports our brand in all those areas.
How to Measure Marketing Success
A chief marketing concern is how to measure success? The metrics you choose to measure will depend on your goals. Once you’ve chosen several objectives and a way of measuring whether you are successful, you’ll implement any needed changes. Then you can evaluate results to see if you’ve fallen short, or you’ve met or exceeded them.
The initial measurement, where you are starting from, is called your benchmark. It’s the starting point for checking later metrics against. So marketing is a process – not a one-time task. You keep making needed adjustments, checking your progress against the benchmark and the results of your efforts.
Keep Your Customers in Mind
Website goals are also best if developed around your ideal customer. A business website that doesn’t carefully aim their marketing to their ideal target audience and offer them value will not be successful.
Your services, products, and correspondingly your content – must appeal to those you’re most focused on doing business with. Does it convince them you are trustworthy, offering something of value, and solve one or more of their problems? This often requires repeated interactions. It should encourage them to take the next step; one which ultimately leads to conversion (i.e. dow the conversion funnel).
How Is YOUR Business Doing?
Business success is tied to your business’ marketing. Having an attractive website is not enough to achieve your marketing goals. While a web designer can help you create a website that works, you’ll find more success if you START with good planning.
It’s best to consider first your marketing strategy. Next, develop the goals and measurable objectives for your site over time. Then follow through in needed activities: build the website, facebook page or develop your other collateral. Keep making needed improvements and revisions as needed.
Are you just getting started? Or do you already have a website? Let’s talk about how it can best meet YOUR goals?
To get started, fill out our form for a free, no obligation Search Engine Marketing Report today. Then let’s talk about how YOU would like to find success in YOUR business.