How do you define success?
Business owners naturally define success differently. It could be growing their business, reaching their idea of net worth and financial security, or finding their ideal work/life balance. However YOU choose to define success, we’d like to help you find it. That’s why search marketing PROS’ adage is “Your Success is Our Business”.
No matter what your business, you can increase your chance for business success by:
- Developing a realistic list of goals,
- with measurable objectives, and
- keeping your customers top in mind.
Start with a Marketing Strategy
Marketing (as defined by the American Marketing Association) is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Many different activities and processes are involved in crafting together your businesses’ unique marketing strategy. Regardless of what type of business you have, you’ll want to develop a marketing strategy that matches your available resources and capabilities. Nearly every business today naturally considers online marketing an important component.
List Your Business Goals
Developing a realistic list of goals for your business and how to achieve them first. For example, your online marketing (and possibly encompassed in the website’s goals) might include:
1. Goal: To increase sales.
Objectives: Employ search engine optimization to be found, offer well-organized content, have a user and mobile-friendly site, use effective calls to action, increase your visitor’s conversion rate.
2. Goal: To be seen as an authoritative voice.
Objectives: Provide quality content on your website, regularly add new interesting information, establishing trust with visitors, build your online presence by being found on other websites and across social media.
3. Goal: Improve relationships with existing clients and potential clients.
Objectives: Use E-mail marketing, provide better support, and offer content that gives visitors to interact with you regularly.
4. Goal: Build your brand.
Objectives: Using social media program, online promotions, and reputation management.
How to Measure Marketing Success
A chief marketing concern is how to measure its success? The metrics you choose to measure will depend on your goals. Once you’ve chosen a number of objectives and a way of measuring whether or not you are successful, you’ll implement changes. Then you start adjusting or evaluating them to see if you’ve fallen short, or you’ve met or exceeded them.
The initial measurement where you are starting from is called your benchmark. It’s your starting point for checking later metrics against. Marketing is, therefore, a process – not a one-time task. You’ll be checking your progress against the benchmark and the results, and making adjustments over time as you go.
Keep Your Customers in Mind
Website goals are also developed around your ideal visitor. A business website that is not carefully aiming their marketing to their target audience, and isn’t seen as offering them value, will not be successful.
Your services, products, and correspondingly your content – must appeal to those you’re looking to do business with. Does it convince them you are trustworthy, are seen as offering something of value, and solves one or more of their problems? Often this requires repeated interactions. It should encourage them to take the next step, which ultimately will lead to a conversion (the conversion funnel).
Is Your Website Meeting Your Goals?
Business success is tied to your business’ marketing. Having an attractive website is not enough to achieve your marketing goals. While a web designer can help you create a website that works, you’ll find more success if you start with good planning. Consider first your marketing strategy. Next, develop the goals and measurable objectives for your site. Then build the website, facebook page or develop your other collateral.
If you already have a website, is it time to consider if it’s meeting your goals?
To get started finding more success for your business online, fill out our form for a free, no obligation Search Engine Marketing Report today! Then, let’s talk about how YOU would like to find more success in your business