It’s no secret that videos views are rapidly climbing in popularity online. Matching that growth is video marketing and promotion by businesses. That’s because businesses are realizing just how useful videos can be in communicating with customers in new and exciting ways. If you haven’t made much of an effort to use videos to market your business, now is the time. For example, consider this fact: YouTube’s reach has long surpassed that of cable networks within the 18 – 49 age-bracket!
Video Content Boosts Engagement
Video content is a star among different digital content types. The combination of audible and visual media elicits stronger engagement and response by viewers. It’s been shown that most people prefer to consume information via video in cases where a video is offered – and this also bears out in its success in online promotion.
Here are some interesting facts:
Web Traffic – videos drive 41% more web traffic from search than marketing without video. – Aberdeen Group
Social Media — Social posts with video generate 12x more shares than text and images combined. – SimplyMeasured
Email — Emails with video content generate over 40% higher engagement than those without video. – Wistia
Blogs — Blog posts including videos generate more than 3x more inbound links than blog posts without videos. – Moz
Landing Pages – Including video on landing pages increases conversion by over 80%. – Vidyard
Our Video Promotion Services: YouTube and Channel Promotion
It’s not enough to just produce videos and throw them up on YouTube – you need to promote them. We take a three-prong approach to ensuring your audience will see your videos:
Submission of Your Videos to Video Sharing Sites — YouTube is undisputedly the leading video sharing channel to send your site traffic. But, besides YouTube, there are other YouTube-like sites you should consider for submissions too. Some sites are also well known, like Hulu and Google Video, then there are other more obscure sites. Expanding your video distribution campaigns to a wider audience through these niche video sites is a very smart strategy for more targeted views and improved engagement.
Optimizing Your Channels and Videos — In order to tap into that torrential traffic stream, you’ll also want your video listing to be optimized for keywords related to your products and services, and keywords that people are using when searching. Improving viewer count of your videos, along with inlinks acquired, help your videos come up higher in the searches. Adding to that, there are many other ways videos can be found, such as XML feeds, emails, blog posts, etc
Improving on Your Overall Marketing Results — For small business owners, online marketers, corporations and simply someone who needs to monitor the impact of their brand and watch their competitors; new analytics tools help make sense of the massive amount of data you receive from many social media networks. It’s possible to identify who are the thought leaders and key influencers within your industry (or online niche) so you can effectively track competitors and come up with your own winning marketing strategies.
Our Small Business Marketing Series: Video Marketing
If you’re looking for ways to get better results with your business videos and to improve their promotion, check out the suggestions in our series of videos entitled “Small Business Marketing Series: Video Marketing” found here.
You won’t find more affordable video marketing services than search marketing PROS. Contact usfor more information and our rate sheet. We’re a search marketing firm based near Portland, Oregon that has worked with clients on digital marketing projects worldwide.