Local Search MarketingCindy2019-12-06T20:51:59-08:00
What is Local Search Marketing?
Searching for Local Businesses Online
Most people today start with the search engines rather than yellow pages when looking for products and services. It’s estimated approximately 30 – 40% of all people’s searches involve products and services offered in a local geographic area. That’s why your business’s local search presence online has a HUGE impact on whether you be top of mind against other competing local businesses.
Local search works a bit differently than the SEO strategies used by companies with a global reach (i.e. organic SEO). It often entails improving local listings (i.e. map search results) for higher rankings, online reputation management (customer reviews), and most importantly perhaps — encouraging those searchers to act (i.e. to call or drop by).
That includes your local citations, managing online reviews, and encouraging customers to act. But that’s not all. Organic SEO factors are now figuring into the mix of local search algorithms, and there’s also ever growing number of potential spots where you want to be found online besides search engines.
The Importance of Local Online Citations
Mentions of your business online are called local citations. Your citations play an important role in improving rankings and boosting visibility in local search results. This is especially true for mobile search results, which display just a few business listings at the top.
Of special concern for local search and citations is your business’s contact information seen online. You need to make sure it’s displaying correct information for your business. That includes the business’ name, address and phone number (NAP). Your NAP, along and business hours, photos etc. are displayed across many places online. They are shown in directory listings, through data aggregators, online review sites and in Google map and Bing map listings. Having old addresses, phone numbers and inconsistent listings greatly reduce your prospect for showing up well online.
Additional SEO Algorithm Factors to Consider
Search engine algorithms continue to evolve and get smarter. So businesses and their marketers must get smarter as well. Besides working on getting important citations for local businesses, today there are other wider SEO factors figuring into the algorithms for Local Search rankings. It’s not enough to just work on business citations and reviews.
Truthfully, there are additional steps needed for substantial increases in rankings and in numbers of local prospects.
• having a mobile responsive website
• making sure the website is search engine optimized (SEO)
• your website and blog has good content
• building a good presence online (website having inlinks pointing to it)
• participating in social media (ie facebook, instagram, pinterest)
• using local advertising opportunities that make sense for you
search marketing PROS keeps on top of recent search engine developments. We can help explain how you can gain the best local online presence possible. Contact us for a free consultation today!